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SEO Overview: optimize your website for search

SEO helps your website appear better in search engines such as Google.

In Centuply, you can review important SEO elements such as page titles, descriptions, local information, pages, and improvement suggestions.

What is SEO?​

SEO means Search Engine Optimization.

In simple terms, it is the process of making your website easier for search engines to understand and more useful for visitors.

Good SEO helps:

  • customers find you more easily,
  • pages have clear titles,
  • descriptions explain what you offer,
  • the website feel more trustworthy,
  • the business build a stronger online presence.

When to use SEO tools​

Use the SEO tools when you want to:

  • check page titles,
  • write better meta descriptions,
  • improve local SEO,
  • see if important details are missing,
  • prepare the website before publishing,
  • improve existing pages,
  • identify SEO issues.

Step 1 — Open SEO tools​

Open the Centuply app, select your website, and open SEO or SEO Tools.

You will see the main SEO information and possible improvement suggestions.

Step 2 — Review each important page​

Start with the most important pages:

  • Home,
  • Services,
  • About,
  • Contact,
  • Blog posts,
  • Landing pages.

Each important page should have a clear purpose and explain what it offers.

Step 3 — Check the SEO title​

The SEO title is the title that may appear in search results.

A good SEO title should be:

  • clear,
  • short,
  • relevant to the page,
  • useful for the visitor,
  • not overloaded with keywords.

Example:

Hair Salon in Piraeus | Haircuts, Color and Styling

Step 4 — Check the meta description​

The meta description is a short description of the page.

It should not be just promotional. It should clearly explain what the visitor will find on the page.

Example:

Professional hair salon services in Piraeus for haircuts, color, styling, and hair care. Book your appointment online.

Step 5 — Check headings and content​

Headings inside the page help visitors and search engines understand the structure.

Check:

  • whether the page has a clear main heading,
  • whether sections have logical subheadings,
  • whether the content answers real questions,
  • whether services are described clearly,
  • whether there is a clear CTA.

Step 6 — Improve local SEO​

If the business serves a specific area, add local information.

Examples:

  • city,
  • area,
  • neighborhoods,
  • service areas,
  • physical address,
  • phone number,
  • opening hours.

For example:

Dental clinic in Keratsini for cleaning, whitening, and cosmetic dentistry.

Step 7 — Use AI suggestions​

If you do not know what to write, ask the AI Assistant or use the SEO tools.

Examples:

Suggest a better SEO title for the homepage.

Write a meta description for hair salon services in Piraeus.

Improve this text for local SEO.

Suggest keywords that fit this business.

Always review the suggestion before applying it.

Step 8 — Check before publishing​

Before publishing, check that:

  • main pages have an SEO title,
  • main pages have a meta description,
  • contact details are correct,
  • local information is accurate,
  • there are no empty or unfinished pages,
  • links work,
  • the website looks good on mobile.

SEO best practices​

  • Write for people, not only for search engines.
  • Do not repeat the same keyword too much.
  • Keep titles clear.
  • Describe your real services.
  • Use location if it matters.
  • Make the page useful.
  • Review the website regularly after changes.

Video tutorial​

Suggested video for this article:

Title: How to improve SEO in Centuply

Duration: 4-6 minutes

Video flow:

  1. Open SEO tools.
  2. Review the SEO overview.
  3. Open homepage SEO.
  4. Edit SEO title.
  5. Edit meta description.
  6. Improve local SEO.
  7. Use an AI suggestion.
  8. Check build or publish readiness.

Frequently asked questions​

Will I appear on Google immediately?​

Not necessarily. SEO helps, but search visibility takes time and depends on many factors.

Does every page need an SEO title?​

Yes, especially important pages such as Home, Services, and Contact.

What is a meta description?​

It is a short description that explains what the page contains.

Should I include my city in SEO?​

If your business is local, yes. The city and service areas help with local SEO.

Can AI write SEO copy?​

Yes. It can suggest titles, descriptions, and improvements, but you should always check accuracy.