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Offers Manager: promotions and special offers

Offers Manager helps you create and manage offers on your website.

You can use offers to promote services, increase bookings, announce seasonal discounts, or guide visitors toward a specific action.

When to use Offers Manager​

Use Offers Manager when you want to:

  • create a special offer,
  • promote a discount,
  • display a seasonal promotion,
  • add a promo banner,
  • connect an offer to a CTA,
  • increase bookings or requests,
  • inform visitors about a limited-time offer.

Offer examples​

An offer can be:

  • a service discount,
  • a service package,
  • a seasonal offer,
  • a free initial consultation,
  • an offer for new customers,
  • a limited-time promotion,
  • a special price for a specific period,
  • a product or service bundle.

Example:

20% off the first visit for new customers until the end of the month.

Step 1 — Open Offers Manager​

Open the Centuply app, select your website, and open Offers, Promotions, or Offers Manager.

There you will see existing offers or an option to create a new one.

Step 2 — Create a new offer​

Click Create offer or Add offer.

Give the offer a clear internal name, such as:

  • Summer offer,
  • New client discount,
  • First visit offer,
  • Weekend promotion,
  • Booking discount.

The name helps you organize offers internally.

Step 3 — Write the offer title​

The title should be short and easy to understand.

Examples:

  • 20% off for new customers
  • Free initial consultation
  • Book an appointment this week
  • Special care package
  • Limited offer for June

The title should quickly explain the benefit.

Step 4 — Add a description​

The description explains what the offer includes.

Keep it simple and clear.

Example:

Book your first appointment before the end of the month and get 20% off your first service.

If there are conditions, write them clearly.

Step 5 — Set offer duration​

If the offer is valid for a specific period, add dates.

Examples:

  • valid until June 30,
  • this week only,
  • for the first 20 bookings,
  • every Saturday,
  • seasonal offer.

Duration helps visitors understand whether they should act soon.

Step 6 — Add a CTA​

Every offer should lead to an action.

CTA examples:

  • Book an appointment,
  • Request a quote,
  • Contact us,
  • View services,
  • Make a booking,
  • Claim offer.

The CTA should lead to the correct place, such as a form, booking flow, or Contact page.

Step 7 — Choose where it appears​

An offer can appear in different places on the website.

Examples:

  • promo bar,
  • Hero section,
  • CTA Banner,
  • Services page,
  • Pricing section,
  • Contact page,
  • chatbot quick action,
  • popup or announcement area, if supported.

Do not show the same offer everywhere if it becomes annoying.

Step 8 — Check mobile appearance​

Before publishing, check how the offer looks on mobile.

Check:

  • whether the title fits,
  • whether the CTA is clear,
  • whether it does not cover important content,
  • whether it does not feel overloaded,
  • whether the click leads to the right place.

Step 9 — Test the offer flow​

Test like a visitor.

Check:

  • whether the offer appears correctly,
  • whether the CTA works,
  • whether the form or booking opens,
  • whether the message is clear,
  • whether dates are correct,
  • whether there is no old or expired offer.

Step 10 — Disable expired offers​

When an offer expires, disable it or update it.

Do not leave live offers that are no longer valid.

This can create confusion or frustration for customers.

Best practices​

  • Keep offers simple.
  • Write clear terms.
  • Do not promise something that is not true.
  • Use a strong CTA.
  • Check expiration dates.
  • Do not overload the website with too many promotions.
  • Always check mobile.
  • Disable old offers.

Video tutorial​

Suggested video for this article:

Title: How to create an offer in Centuply

Duration: 3-5 minutes

Video flow:

  1. Open Offers Manager.
  2. Create a new offer.
  3. Add title and description.
  4. Set duration.
  5. Connect CTA.
  6. Choose display location.
  7. Check mobile.
  8. Publish and live test.

Frequently asked questions​

Does every website need offers?​

No. Offers are useful when there is a real reason, such as a campaign, seasonal promotion, or service push.

Can I have many offers at the same time?​

Yes, but avoid confusing visitors with too many different promotions.

Where should an offer appear?​

In a visible place such as promo bar, Hero, Services, or CTA Banner.

What should I do when an offer expires?​

Disable it or update it with a new date and new terms.

Should I write terms?​

Yes, if there are limits, dates, exclusions, or conditions.